The Ada Coleman Project brings together three exceptional women shaping today’s global bar landscape.

From New York City to London, these industry leaders will share practical, real-world insights into creating bar concepts that are distinctive, commercially smart, and built to last.

Blending education with inspiration, this session explores what truly sets great bars apart: from defining a clear and compelling identity, to maximising your concept across every touchpoint, and future-proofing your business in an increasingly competitive market.

Whether you’re opening your first bar or evolving an existing concept, this session will challenge how you think about what makes a bar not just good, but great.

Hosted by:

Bobbi Adler, Bartender, Shinji's

Victoria Garcia, Senior Bartender, Sip&Guzzle

Maura Lawrence Milia, General Manager, The Eagle Bar, Chancery Rosewood, London